In an interesting article Jennifer Geis describes how utilizing foursquare's new push offer from businesses will aid banks to incentivize customers to utilize mobile banking. I think banks should work with companies like foursquare and advertise and educate key demographics who do not use mobile banking to utilize it. Read the rest of Jennifer's great article HERE.
Friday, September 27, 2013
Living in the Now- Foursquare and Mobile Banking
In an interesting article Jennifer Geis describes how utilizing foursquare's new push offer from businesses will aid banks to incentivize customers to utilize mobile banking. I think banks should work with companies like foursquare and advertise and educate key demographics who do not use mobile banking to utilize it. Read the rest of Jennifer's great article HERE.
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